Rustavi 2

Monday, 12.05.08 11:21	Eng \| Geo

Culture

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Advertising with us is the most effective way to reach millions of Georgians all around the country. Rustavi 2 is a free to air terrestrial broadcaster that currently broadcasts to an average of 84% of the country's potential TV viewers. Via satellite 24 hour broadcasting Rustavi 2 also covers Europe, European part of Russia and Middle East.

Our advertising department offers you wide range of services. We can accommodate our airtime for ready-made commercials and place it in a time slot most suited for your advertising needs. Prospective clients can also advertise on Rustavi 2 by sponsoring a wide array of shows on our channel.

In addition, we can plan advertising strategies to help our clients reach their target audiences in the most effective way.

The three highest rated shows in Georgia air on our Channel. According to Georgian Research Ltd., Rustavi 2 owns 60-65% of television advertising market. The high ratings of our programs guarantee the effectiveness of your advertising.

The advertising department of Rustavi 2 is open every day, except Sundays from 10:00 to 18:00 (6:00 to 14:00GMT). To find out more about advertising on Georgia's premier Broadcasting Company, please contact:

Maka Kapanadze

Tel/Fax:	00995 32 20 11 11 00995 32 20 00 12
E-mail:	maka@rustavi2.com

	Direct marketing
	Interactive capabilities
	Information access
	Sales potential
	Positioning, image, creativity
	Reaching potential customers at relatively low costs
	One-to-one marketing

Users from all over the world visit our website looking for information.

	Georgia		Canada
	USA		Spain
	Germany		Israel
	Russia		Holland
	Great Britain		others
	France


Georgia, USA, Germany, Russia, Great Britain, Canada, Spain, Israel, Belgium, Holland, Sweden, Turkey, Austria, Ireland, Italy, Ukraine, Poland, Greece, Czech Republic and many others.

75% of our customers have high speed expensive internet, i.e. most of them are with average and high income.

	DSL
	unknown
	Dialup
	corporative

The advertising is placed on the home page
prices depend on the number of impressions
we offer two ways of advertising:
a) video clips( only of 10, 20, 30, 40 and 50 sec. durations)
b) banners of the following size: 110X208. One brand company may place banners of double, treble etc. sizes
the maximum duration of the advertising play-list is 60 sec.
in order prevent overloading or breaking of the general style, video clips and banners must be approved by Rustavi 2 designer. Recommendations of the designer must be followed exactly; otherwise the advertisement will not be accepted.
the minimum package consists of 1 000 000 impressions.
the initial price of 10 sec. video clip’s placement for every 1 000 impressions is 5$(see price list).
initial price for banners’ every 1 000 impressions is 3$.
advertising positioning affects the prices: 1 place +15%, 2 place +10%, 3 place +5%.
in case of double advertising(video clip+banner), we offer a discount taken from total number of the impressions

Video clip:
Standard price: 5$ per 1 000 impressions. Minimum purchase is 1 000 000 impressions

Discounts:
From 2 000 000 to 3 000 000 impressions 4.5$ per 1000 impressions
Over 3 000 000 impressions – 4$ per 1 000 impressions

Banner:
Standard price: 3$ per 1 000 impressions. Minimum purchase is 1 000 000 impressions

Discounts:
From 2 000 000 to 3 000 000 impressions is 2.5$ per 1000 impressions
Over 3 000 000 impressions – 2$ per 1 000 impressions